A2 Rating Scale (out of 5):
Ambiance: fork-knife-blk-whitefork-knife-blk-whitefork-knife-blk-white
Drink: fork-knife-blk-whitefork-knife-blk-whitefork-knife-blk-whitefork-knife-blk-white
Service: fork-knife-blk-whitefork-knife-blk-whitefork-knife-blk-whitefork-knife-blk-white

Likeliness to Return: fork-knife-blk-whitefork-knife-blk-whitefork-knife-blk-white


When a mid-century, first-class, airport lounge inspired cocktail bar opened last month in West Hollywood, I immediately wanted to hate it (cheesy much?).  But because we are here for you, I decided to take one for the team and check it out; surprisingly, NOW BOARDING wasn’t as I suspected.

From out front it is like most of the best LA bars/clubs; super discrete.  All black, with no windows and two simple small signs with wings and the letters “nb” on the bottom corner.  After ‘checking-in’ at the door, you are transported.   The walls are covered with both geometric and world map wallpaper along with vintage stewardess photos, the intimate booths hint to airport seating and the waitresses are dressed appropriately.  The cocktail names are all flight related and come with your complimentary in-flight snack: peanuts.  The drinks were stiff, but for $14 bucks a pop I was not mad at it.  It was a tequila kind of night so I had the “D.B. Cooper” (a little sweet) and the “Puddle Jumper” (just sweet enough) – both delish.  And when your ‘flight attendant’ asks “would like to upgrade to first class”, she means would you like to sub the top-shelf shit.

Now, my most favorite part: the in-flight entertainment.  Early in the night it was 50’s rock ‘n’ roll, Motown and Funk and when the DJ started his set it was ALL the jr. high/ high school classics like: “This is how we do it”, “Spice up your life”, “Remix to Ignition” and “Hey Ma” (I can go on & on with the songs, but I’ll let you take a moment to relive your favorites…) . Some serious freak-train flashbacks — am I right?.  If you plan on having an early night, make sure and duck out before 10:30-ish, as it becomes impossible to leave the dance floor and stop singing along.  My “just one drink” turned into four and “only one more song… ok one more”.  The next day I definitely had no voice and a sore body.

Located on Santa Monica Blvd and Genesee, the crowd was a mix of Hollywood and boystown, so this is a great spot for everyone to get down.

Reservations are recommended, but we were told walk-ins are welcome.  Also, they are planning to have live jazz on Sunday nights, so I would definitely recommend a res for that in order to score a seat with some extra leg room. Why fly coach when with a little extra planning, first class is the same price?

Will it last?  We hope at least for a while, as I would like to dance my ass off, snack on peanuts with a strong drank and pretend like I’m in “Catch Me If You Can” a few more times.  All that and miles away from the horror that is LAX).

Over and out (I know, I’m the cheesy one now),

Now Boarding ↔ 7746 Santa Monica Blvd. LA, CA 90046 ↔ 323-848-8447


One thought on “NOW BOARDING.

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